AI Sales Intelligence & Outreach Platform

AI-Powered Lead Research, Qualification & Human-Approved Outreach

An end-to-end B2B sales intelligence platform that discovers prospects across Google Business, LinkedIn, Instagram and Apollo.io, enriches and qualifies them using AI, and prepares personalized email outreach for human approval. The system combines multi-source lead discovery, AI-powered research, CRM workflows and controlled follow-up automation in one centralized platform.

Industry
Sales Technology, AI Automation & B2B SaaS
Services Delivered
Lead Discovery Platform, AI Enrichment, CRM, Outreach Workflow and Admin Interface
Platform
Single-User Web Application
Technology
Next.js, React, TypeScript, PostgreSQL, Prisma, Playwright, OpenAI and Claude
AI Sales Intelligence

About the Platform

What is the AI Sales Intelligence Platform?

This platform is a complete lead-research and outreach automation system designed to reduce the manual work involved in finding, reviewing and contacting potential B2B customers.

It discovers businesses and decision-makers across several lead sources, analyzes their online presence, enriches missing contact information and applies AI-based qualification scoring. Relevant prospects are then moved into a built-in CRM where the user can review, filter and organize them before preparing personalized outreach.

Rather than sending emails autonomously, every outbound message and follow-up requires explicit human approval. This ensures the user maintains full control over targeting, messaging and brand reputation while still benefiting from AI-assisted research and workflow automation.

Platform Philosophy

AI Researches. The Human Decides.

The platform was designed around a responsible human-in-the-loop approach.

Hotel Booking Platforms

AI supports the user by:

  • Discovering potential prospects
  • Enriching missing information
  • Analyzing prospect websites
  • Scoring and qualifying leads
  • Identifying business opportunities
  • Drafting personalized outreach
  • Preparing follow-up messages
Tour Activity

The human remains responsible for:

  • Reviewing discovered leads
  • Deciding which prospects enter the CRM
  • Approving every email
  • Approving every follow-up
  • Controlling when communication is sent

No email leaves the system without an explicit human action.

The Challenge

Reducing the Manual Work Behind B2B Prospecting

B2B lead generation often requires sales professionals to switch between multiple tools for prospect discovery, contact enrichment, website research, lead qualification, CRM management and outbound email.

AI Sales Platform
AI Outreach Platform

This creates several problems:

01

Fragmented lead sources
Potential customers are spread across Google Maps, LinkedIn, Instagram, Apollo and company websites.

02

Time-consuming manual research
Each prospect must be individually reviewed to understand their business, website quality and potential service needs.

03

Incomplete contact information
Many discovered businesses do not provide a clearly visible email address, requiring additional enrichment services.

04

Inconsistent qualification
Without structured scoring, sales teams may spend time contacting low-fit leads while overlooking stronger opportunities.

05

Generic outreach
Manually creating personalized emails for every prospect is slow, while fully automated outreach can damage credibility.

06

Loss of control
Autonomous sales tools may contact leads without proper review, increasing the risk of irrelevant messaging or brand harm.

Our Solution

A Controlled AI-Assisted Sales Workflow

We developed a unified lead-generation platform that brings prospect discovery, enrichment, AI qualification, CRM organization and outreach preparation into one application. The system automates repetitive research and data-processing tasks while preserving human oversight at every critical communication step.

Sales Intelligence Tool
AI Lead Generation

Multi-Source Lead Discovery

Find Prospects Across Multiple Channels
The platform provides several discovery modules behind a common source architecture.

Google Business Finder

Searches Google Maps listings and captures:

  • Company name
  • Website
  • Phone number
  • Rating
  • Review count
  • Business category
  • Location

The system then visits the company website and attempts to extract a valid contact email.

LinkedIn People Finder

Uses the user’s logged-in LinkedIn session to perform controlled, read-only people searches.
The source includes configurable daily limits to reduce account risk and control search volume.

LinkedIn Posts Finder

Surfaces posts containing buyer intent, such as businesses actively asking for recommendations, vendors or development support.
Results can be prioritized according to target-country relevance.

Instagram Business Finder

Discovers business profiles using hashtags, extracts public website links from profile bios and attempts to identify corresponding contact email addresses.

Apollo.io Integration

Uses Apollo’s compliant API-based people search to discover professional contacts without browser scraping.

Pluggable Source Architecture

Each lead source is implemented as an independent module behind a common interface.
New discovery channels can be added by creating a source module and registering it within the platform.

User Journey

From Prospect Search to Controlled Outreach

01

Define a Niche

02

Create a Campaign

03

Discover Leads

04

Review Staged Results

05

Enrich and Qualify

06

Organize the Pipeline

07

Generate Outreach

08

Human Approval

09

Send and Follow Up

10

Track Outcomes

Engineering Highlights

Browser Automation Without Destabilizing the Application

Playwright-based research jobs run in isolated, detached worker processes. This prevents long-running browser tasks from blocking or destabilizing the main web application. Live search progress is streamed to the interface through polling.

Resilient Data Extraction

The scraping architecture uses heuristic and selector-agnostic extraction strategies designed to tolerate changing and obfuscated website markup.

Clean Modular Architecture

Discovery sources implement a shared interface, making the platform easier to maintain and extend.

Graceful AI Degradation

The platform can operate with heuristic logic when no AI provider is configured and automatically uses LLM-powered analysis when OpenAI or Claude credentials are added.

Simple VPS Deployment

The application is deployed as a clean monolith on a single VPS without requiring Kubernetes, Docker or distributed infrastructure.

  • Subscription-Based SaaS
  • Multi-Role Architecture
  • Courier Marketplace
  • Instant Quote Engine
  • Shipment Management
  • Courier Verification
  • Invoice Management
  • Stripe Subscription Billing
  • Enterprise Administration
  • Cloud-Ready Infrastructure
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The platform successfully unifies what was previously a fragmented set of tools and touchpoints — giving tourists a polished booking experience, suppliers a powerful distribution channel, and partners a transparent commission engine.

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Sales Automation

Development Process

How We Built the Platform

01

Sales Workflow Discovery

We mapped the full prospecting lifecycle, from lead-source selection and qualification to CRM review and human-approved outreach.

02

Source Architecture Design

We created a standardized interface for discovery channels so each source could operate independently while producing consistent lead records.

03

Browser Automation Engineering

Playwright workers were isolated from the main application and designed with configurable throttling, resilient extraction and progress monitoring.

04

AI Integration

OpenAI and Claude were integrated for lead qualification, website analysis, opportunity identification and personalized outreach generation.

05

CRM Development

We developed staging, table and pipeline views, server-side filtering, de-duplication, inline editing and secure CSV export.

06

Outreach Workflow Development

We implemented approval queues, Resend and SendGrid delivery, follow-up sequencing and engagement-event tracking.

07

Deployment

The final system was deployed on a single VPS using a maintainable monolithic architecture suited to its current single-user operating model.

Technology Stack

We use modern, enterprise-grade technologies for performance and scalability

Next.js

Next.js App Router

React

typescript

TypeScript

Tailwind CSS

Next.js

Next.js server architecture

PostgreSQL

Prisma Orm

Prisma ORM

Next.js

NextAuth

Playwright

Workflow Icon

Detached background worker processes

Heuristic extraction

Heuristic extraction

Polling-based progress updates

Polling-based progress updates

OpenAI

Claude

Heuristic fallback engine

Heuristic fallback engine

Resend

Resend

SendGrid

SendGrid

Email webhooks

Single VPS

Single VPS

Monolithic application architecture

Monolithic application architecture

InfoSparkles didn’t just build a product — they built an ecosystem. From the tourist-facing app to the supplier dashboard and affiliate portal, every piece was designed with real users in mind. The booking flow is intuitive, the brand feels premium, and our partners were onboarded faster than we expected.

Ai Sales Intelligence

Ai Sales Intelligence Outreach Platform Team

Founder, Ai Sales Intelligence Outreach Platform

Let’s Build Something Amazing Together

At Infosparkles, we help businesses grow with smart IT solutions, modern web development, and innovative digital services. Have a project idea or need technical support?
Our team is ready to help you.

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