The QCTLC digital platform is a comprehensive visitor management ecosystem developed for the Queen Charlotte Track in New Zealand. It combines online pass sales, vendor integrations, mobile trail navigation, live GPS tracking, digital wallet passes, safety reporting, conservation education, and centralized operational management across web and mobile applications.
The QCTLC digital platform is an integrated visitor and track-management solution that supports the complete journey from pass discovery and purchase to on-track navigation, safety monitoring and environmental education.
Visitors can purchase passes through the website or mobile application, save them to digital wallets, explore routes and locations, receive safety notifications, report track issues and learn about the surrounding geography, history, plants and wildlife.
The platform also provides dedicated tools for in-person vendors, website integration partners, staff members and administrators. A secure partner API allows approved businesses to sell QCTLC passes directly through their own websites while QCTLC maintains centralized control over pricing, bookings, customer records and pass issuance.
Qctlc serves three distinct user types, each with their own dashboard, workflows, and revenue opportunities.
Visitors can discover track information, purchase passes, access digital passes, navigate routes, view nearby points of interest, report issues and learn about the environment through the website and mobile app.
Approved resellers can book passes on behalf of customers, manage sales activity, view customers and access monthly invoices through a dedicated vendor interface.
Integration partners use secure API credentials to retrieve passes, validate registrations and sell QCTLC passes directly through their own websites.
Staff can access operational sections according to their assigned permissions, review incident reports, manage track information, communicate with visitors and support daily track operations.
Administrators manage passes, vendors, customers, orders, routes, content, coupons, surveys, notifications, incidents, payments, staff permissions and platform settings through a centralized dashboard.
Managing a 70-kilometre track crossing privately owned land involves much more than selling visitor passes. QCTLC needed to coordinate online and partner sales, provide visitors with reliable track information, manage environmental content, support safety reporting and maintain operational visibility across multiple stakeholders. The platform also needed to serve visitors in areas where mobile connectivity may become limited while providing third-party businesses with a secure way to sell passes through their own digital channels.
Fragmented pass distribution
Passes needed to be sold through the public website, mobile app, in-person vendors and external partner websites without creating disconnected booking records.
Partner integration
Website vendors required secure APIs, credentials and documentation to sell passes independently while keeping bookings synchronized with QCTLC.
Visitor navigation and safety
Walkers and cyclists needed access to routes, evacuation paths, location information and incident-reporting tools while travelling along the track.
Environmental education
The platform needed to make information about local wildlife, plants, history and geography accessible at relevant points throughout the visitor journey.
Multi-role administration
Customers, vendors, website vendors, staff and administrators all required different workflows and controlled levels of system access.
Digital pass accessibility
Visitors needed to access passes through printable PDFs and mobile wallets without relying solely on account access or email connectivity.
We developed an integrated web and mobile platform that combines pass commerce, third-party distribution, visitor navigation, safety reporting and conservation-focused content. The solution supports the experience before, during and after a track visit. Visitors can purchase and manage passes, explore route information and receive operational updates, while administrators and partners manage bookings, content, incidents, vendors and track data through role-specific interfaces.
Approved website vendors can integrate QCTLC pass sales directly into their own websites using a secure API.
The API supports:
Partners also receive an API Keys area and public technical documentation explaining the integration process.
Review track history, routes, locations, environmental information and visitor guidance.
Select a Day, Multi-Day or Season pass based on the planned journey.
Purchase using Stripe, PayPal or Google Pay through an account or guest checkout.
Download the PDF, print the pass or add it to Apple Wallet or Google Wallet.
Open the mobile app to view the route, live position and upcoming destinations.
Learn about nearby wildlife, plants, geography and historical locations.
Receive notifications, locate fire-exit routes and report track issues when required.
Review purchased passes, update eligible visit dates and access previous track information.
The platform was designed to support increasing visitor numbers, new commercial partners and evolving track-management requirements.
The platform successfully unifies what was previously a fragmented set of tools and touchpoints — giving tourists a polished booking experience, suppliers a powerful distribution channel, and partners a transparent commission engine.
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We analyzed the relationships between QCTLC, visitors, landowners, vendors, integration partners and operational staff to define the platform’s roles, permissions and data flows.
We mapped the complete visitor journey from learning about the track and purchasing a pass to navigating the route, discovering educational content and reporting safety issues.
We designed secure token-based integrations allowing approved partners to retrieve pass information, verify registrations and complete pass sales from external websites.
We developed the responsive React website, booking experience, customer accounts, digital pass management, partner portals and interactive mapping functionality.
A cross-platform Flutter application was developed for iOS and Android, combining pass purchases, maps, location tracking, content discovery, notifications and safety reporting.
The Laravel backend powers bookings, payments, partner APIs, PDF generation, wallet passes, automated emails, CMS content, operational reports and role-based staff access.
We tested checkout flows, partner API requests, pass generation, digital wallets, route mapping, GPS tracking, incident reporting and permission-controlled administration across web and mobile environments.
We use modern, enterprise-grade technologies for performance and scalability
InfoSparkles didn’t just build a product — they built an ecosystem. From the tourist-facing app to the supplier dashboard and affiliate portal, every piece was designed with real users in mind. The booking flow is intuitive, the brand feels premium, and our partners were onboarded faster than we expected.
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